All industries have to listen to the call for sustainability. From society and from politics. Be sustainable and be economically healthy, at the same time. Not all directors and businessowners have the time, the energy and the resources to do both.
Still they have to explain and defend their actions (or lack thereof) when it comes to phasing out fossil fuels, reducing waste, CO2 emission, the position of women and the diversity of their personnel. The new, young, generation of workers have different views: they’re more critical, they don’t buy from questionable brands. Let alone work for them.
How do you turn these challenges into opportunities? How can you implement transition and come out stronger, more attractive than before? Contact us: Bourne works on effective positioning and communication, for the companies of the future.