The Rainbow Group: empathy for the vulnerable citizens of Amsterdam
De Regenboog Groep (‘The Rainbow Group’) has been active for over 40 years for homeless, addicted and otherwise vulnerable citizens of Amsterdam. De Regenboog Groep strives towards a city where there is room for each and everyone. In order to achieve this, De Regenboog Groep initiates and executes a large number of projects: from a neighborhood restaurant to a nightshelter.
Bourne has helped De Regenboog Groep in defining their position. After that, Bourne has developed a creative concept and designed their magazine ‘Meeleven’ as well as their annual report. In both these publications we meet the people behind the facts & figures of the organisation. Professional photography and engaging interviews, the volunteers, clients and staff of De Regenboog Groep are (literally) made visible to the outside world.
Award: the annual report of De Regenboog Groep was awarded the Triple A status for communication in the Transparency Awards as issued by the international accountantsfirm PwC.