Service industry
Companies in the service industry do not have a brand or product to hide behind. It is the people who determine the reputation and value of the company. The customers and the general public are increasingly sceptical about these organisations: they have a keen sense of what is real and what is not. Whether or not your company has social relevance in addition to economic value, becomes more and more important.
Having an authentic, recognizable and true story about yourself and what you do, is of the essence. Telling the right story, at the right moment to the right audience. How? Well, we have some ideas and a lot of experience …