Foreman Capital: private equity with responsibility

At Foreman Capital, all partners have an actual, personal stake in the companies they invest in. The shared ownership enhances the sense of responsibility and increases the motivation and drive to do well. But to the general audience they are just another private equity firm, with all the well known negative associations. That is the reason Foreman Capital never invested in their brand image and they have always avoided publicity. However, people with a genuine interest in Foreman, are not learning much from the website. The time had come to invest a little bit more in their public presentation. Not to boast their ego or polish their image: just to be clear and informative to those who seek them professionally. Bourne helped Foreman Capital in their positioning and a clear, suitable visual identity. Including their online presence. Now they can confidentially direct people to the website: it shows Foreman exactly as they are.